Jmp 11 Consumer Research download PDF, EPUB, Kindle

Jmp 11 Consumer Research. SAS Institute

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Author: SAS Institute
Number of Pages: 154 pages
Published Date: 13 Sep 2013
Publisher: SAS Institute
Publication Country: United States
Language: English
Format: eBook
ISBN: 9781612906614
Download Link: Jmp 11 Consumer Research
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JMP 11 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

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